WHO WE ARE

Where Communication Truly Matters

Media Unit is a global communication agency founded in 2019, built to help organizations structure and scale how they communicate across markets. What began as a content-focused operation quickly evolved into a multidisciplinary agency operating across strategy, production, localization, and experience design, supporting complex communication needs in real business environments. Today, we work across more than 15 languages and serve organizations in highly regulated and high-stakes sectors including banking, oil and gas, automotive, FMCG, PR Agencies, media, and NGOs. As our scope expanded, so did our capabilities — integrating design, motion, video, and digital experience into a unified communication offering designed for consistency and performance at scale. With operational hubs in Dubai and Yerevan, Media Unit supports clients across the GCC and Europe, combining regional insight with centralized governance to ensure clarity, control, and reliability across every touchpoint.

CEO Statement

With a deep-rooted passion for media and communication, I bring over 30 years of experience to the forefront, dedicating my career to harnessing the power of storytelling and strategic engagement. I firmly believe in communication’s transformative potential, allowing brands to connect authentically and meaningfully with their audiences

In 2010, I embarked on an entrepreneurial journey by founding Media Unit . This endeavor was not just the launch of a business; it represented the culmination of years of insights, experiences, and aspirations. Today, our group stands as a beacon of innovation and resilience, consistently expanding our services and market reach across the Levant, GCC, and Europe

I am particularly passionate about leading projects that bridge the gap between ideas and execution. Whether devising comprehensive marketing strategies or driving impactful communication initiatives, I thrive on the challenges of transforming visions into reality. My commitment to excellence and emphasis on teamwork fuel our collective success, empowering both our team and our clients to achieve their goals

As we continue to grow and evolve, I remain excited about the boundless opportunities that lie ahead. Together, we will explore new horizons, push boundaries, and redefine what is possible in the realm of communication. I am committed to supporting my team and fostering an open environment where every voice is valued, ensuring that we navigate our path forward as one unified and resilient team

Alain Joe Yazbeck
Founder and CEO of Media Unit Group

Our Philosophy

We believe communication is not defined by what brands say, but by what people consistently understand, because how brands communicate shapes how they grow. Most organizations don’t struggle with creativity; they struggle with fragmentation: disconnected messages, inconsistent execution, and communication that breaks once scale is required. Our philosophy is built on treating communication as a system, aligning strategy, structure, and execution so brands can operate with clarity across markets, teams, and cultures without losing intent. In today’s environment, we use AI as leverage, to enhance decision-making, accelerate production, and protect consistency at scale, never to replace thinking or dilute brand meaning. Every decision we make is grounded in real operational constraints, long-term accountability, and the realities of modern communication. This is how organizations move beyond visibility to build communication that is structured, scalable, and understood.

LANGUAGES WE SERVE

  • English
  • Portuguese
  • Spanish
  • French
  • German
  • Italian
  • Polski
  • Arabic
  • Swedish
  • Armenian
  • Turkish
  • Hindu/Urdu
  • Russian
  • Chinese
  • Malay
  • Korean
  • Japanese
  • Others

Unparalleled Expertise

Our dedication has led to partnerships with multinational content, advertising, and PR agencies. Our editors possess the drive and years of experience in diverse writing styles, with a passion for languages.

We are experts in various industries, including:

  • Business
  • Fashion
  • Banking and Finance
  • Energy
  • Technology
  • Space
  • Healthcare
  • NGOs
  • Embassies
  • Food
  • Lifestyle, and more
  • Commercial Enterprises
  • Governmental Institutions